To help rights-holders and broadcasters respond to rapid industry change, I build transformation roadmaps that address the evolving realities of sports media. This includes guiding organisations through the shift from hardware-centric workflows to cloud and software-defined operations, from linear rights distribution to multi-platform, segmented, and global strategies, and from traditional long-form broadcasting to micro-content, highlights-driven, and real-time engagement formats. By combining scenario planning, business model redesign, investment strategy, and organisational alignment, I help executives anticipate disruption and create a future-proof blueprint that connects technology, economics, and audience behaviour.

Major investments in sports broadcasting—whether in cloud production, remote operations, new distribution models, or large-scale events—require clarity, confidence, and rigorous analysis. I support organisations by producing feasibility studies and ROI evaluations that translate complex operational decisions into clear financial and strategic insights. These studies give leadership teams a transparent view of cost structures, technical options, and long-term financial implications, enabling them to justify investment decisions with precision and confidence.

Senior leaders today face overwhelming complexity: evolving rights structures, shifting fan expectations, AI-driven workflows, new distribution ecosystems, and volatile cost dynamics. I help executives cut through the noise by crafting concise, board-ready briefing documents and strategic playbooks that distil these challenges into actionable guidance. These briefings present the core decisions, risks, and opportunities in a clear, strategic narrative, allowing leadership teams and boards to move quickly and with full understanding of the implications.

Sports organisations and broadcasters now operate in a global competitive arena where platforms, leagues, and tech players compete for attention, rights value, and direct fan relationships. I analyse market trends, competitor strategies, rights structures, production innovations, and distribution models to identify where clients stand today and where opportunities for differentiation lie. This research offers not only a snapshot of the current market but also a forward-looking perspective on how emerging technologies and new entrants will reshape the landscape in the coming years.