TECHNOLOGY EXPERTISE AND STRATEGIC LEADErSHIP
LaraMedia was founded by Larissa Görner-Meeus, a seasoned leader with more than 20 years of experience at the crossroads of broadcast technology, live sports, and digital media.
She began her career at IRT, the R&D institute of German, Austrian, and Swiss public broadcasters, later moving into senior product roles at Net Insight and Grass Valley, where she oversaw the cloud-native AMPP platform. From 2023–2025, she served as CTO at Proximus Media House, leading broadcast, IT, and innovation.
Today, through LaraMedia, Larissa brings her unique blend of technical depth, strategic vision, and industry insight to help executives and organizations thrive in transformation.
Clarity: Simplifying the complex.
Empathy: People at the heart of change.
Innovation: Technology with purpose.
Impact: Delivering sustainable transformation
WHAT OTHERS SAY
„Having worked with Larissa in her capacity as product manager at Grass Valley, the one thing that stands out to me is how her drive and energy is quite infectious. She helped design, build and evangelize the Grass Valley cloud platform (AMPP) which has quickly become the single fastest growing Cloud platform for Broadcast Video, with incredible year on year growth.
While product management skills can be learned, the passion and drive at things that cannot. Larissa is truly unique in having both. Working with her was amazing in every way.“
Andrew Cross, former CEO Grass Valley and Newtec
„I've known Larissa for several years in my role as the Executive Director at SMPTE. Larissa is a talented engineer -- notice that I didn't say a talented WOMAN engineer! She has worked tirelessly in the media industry to change its diversity reflection along with advancing the technology. As a result of this work, Larissa finds herself leading industry groups (SMPTE's media in the cloud initiative) as well as sitting on Boards (FKTG and RISE). As I transitioned from SMPTE to launching my company, Kibo121, I thank Larissa for continuing the conversations as we tackle the topic of sustainability in media. I always look forward to engaging with Larissa!“
Barbara Lange, KIBO 121 and Former SMPTE Executive Director
„Larissa is a passionate product leader, which I experienced first-hand when we worked together at Grass Valley and she headed up the product team for AMPP, Grass Valley's then new SaaS platform for media and entertainment. Larissa worked hard to make the team a cohesive unit and to orient us to the AMPP mission. She struck a balance between empowering us as product managers while ensuring we were aligned with the business drivers. Larissa is a tireless evangelist for the broadcast industry and gender diversity within it.“
