Strategy, innovation and leadership
for the future of media & broadcast.
I help broadcasters, vendors, and executives navigate disruption, scale innovation, and stay ahead in a rapidly evolving market.
EMpowerING media and tech leaders with strategic guidance, coaching, and operational know-how.
25 years in broadcast & media leadership
Deep expertise across live sports, cloud workflows, streaming, and digital transformation
SMPTE Fellow, Rise advocate, trusted advisor to European media executives
✔ 25+ years of broadcast & leadership expertise (from lens to cloud)
✔ Executive mindset + operational excellence
✔ Human-centric, future-forward approach
✔ Multilingual, multicultural, and European-rooted
✔ Female-led with a sharp eye for design, story, and system thinking
WHY LARA MEDIA?
EXPERTISE AT YOUR SERVICE
STARTUP & INNOVATION SUPPORT
From established media houses to high-growth tech scale-ups, I help leaders define clear strategies, strengthen market positioning, and implement go-to-market approaches that drive sustainable growth and long-term resilience.
Sports & Broadcast Media Advisory
I help federations, leagues, and broadcasters build future-proof models for live production, fan-engagement and content distribution.
LIVE PRODUCTION & Workflow Innovation
Expert in helping media companies and broadcasters implement next-generation production workflows, reducing costs per game or season while ensuring teams adapt seamlessly to new ways of working.
Cannot see the
forest for
the trees.
Giving Back: Free Coaching for Women in Broadcast Technology
The broadcast industry has given me so much—opportunities, growth, and incredible mentors along the way. Now, I want to give something back.
I offer free coaching sessions for women working in broadcast technology. My aim is simple: to provide a safe space to step back, reflect, and gain clarity when you feel stuck.
Sometimes, in the fast-moving world of media and technology, it’s easy to “not see the forest for the trees.” You’re juggling projects, deadlines, and innovation—but when you need guidance or perspective, there isn’t always someone to turn to. That’s where I step in.
I provide 2 coaching sessions, 45 minutes each, every three months, to three individuals, giving focused, thoughtful support on your career journey. Everything we discuss is handled with integrity and full confidentiality, so you can speak freely.
Note, this is not a competition to Rise—it’s a strictly individual, short “hang-out” journey for when there’s an issue and not applicable to anyone in the current Rise programme.
Having mentored women both at Rise and within several broadcast companies, I understand the challenges of navigating technical roles in a fast-paced, evolving industry. My goal is to help you gain perspective, find your next steps, and rediscover your direction.
If you feel stuck, overwhelmed, or simply need someone to listen and guide you, drop me an email. Let’s explore your path together.